Salt, Sugar, Fat

Michael Moss did a great job on the research of “Salt, Sugar, Fat”. There is a lot to learn, when it comes to writing my own research. He had much information on the companies that produces products with many of the salt, sugar and fat ingredients. Moss gathers much information, like what products that have the most sugar ingredient and what this country consumes the most. The numbers he provides amazes me, because one had to interview other researchers and get company permission to get those information. Moss not only talks about in the book about what is marketed, but he talks about the marketing geniuses. How they target the consumers wants and desires. In the beginning of the book he wrote how our bodies and mind acknowledge these ingredients as if we were originally born this way, especially how we respond to sugar. Being a type two diabetic myself, it is hard for me to resist the sweets. My mind tells me I should avoid the sugary products, but my body tells me different. Many of these companies have done human research to see how people respond to the taste of their products, so they know how to better produce and market it to the public. I am also glad that he also wrote that there are concerns of how the products are affecting the consumers and obesity and diabetes has been a big concern. In the food industry, they have to think about how to make money and how to make their business grow. It is also nice to know that these same companies are aware of what the consumers is concern about and they do try to adjust many of these main ingredients to the food they produce. This is there way of showing the public that they acknowledge their concern. These companies also try not to take away too much, so that the products do not change too much to where the taste is compromised. What I got out of this book, is a lot of information and to think about what I eat.